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Santa Rosa, California

city · Sonoma County (primary) , Riverside County, San Luis Obispo County, Santa Barbara County

At a glance

177,090
Population
$713,900
Median home value (all homes)
135% above U.S. median
$715,976
Typical market value
Zillow, 2026-07
$2,152/mo
Median rent
60% above U.S. median
$99,060
Median household income
26% above U.S. median
22.9 min
Average commute
94.3%
Homes with broadband
32.86%
Locations with fiber available
6.3%
Unemployment

Cost of living (Clay Affordability Index)

CAI 142 — 42% above the national average. how it's computed

Housing153% above
Goods & services3% above
Utilities9% above
Taxes34% below
Insurance11% below
Commute cost23% above
For business: California is CBII band 4/5 · time to build band 5/5. See state page for the breakdown.

Living here

Colleges in town:
Empire College Graduate degrees
Nearest 4-year college2 mi
Nearest community college1 mi
Nearest technical college5 mi
High school graduates85.4%
College graduates35.1%

Doing business here

Economic development contacts, most local first:

city Santa Rosa Economic Development
Planning & Economic Development provides development services, zoning information, and economic development resources for Santa Rosa. It develops long-range growth plans and offers data dashboards, maps, permits, and business resources to help launching and growing businesses.
county Economic Vitality Corp (San Luis Obispo Co)
REACH is a regional economic action coalition uniting public, private and civic leaders across the Central Coast of California to increase economic prosperity through big thinking, bold action and regional collaboration.
county Sonoma County Economic Development
The Economic Development Collaborative is dedicated to building accessible pathways to lasting economic vitality through meaningful partnerships and targeted initiatives. It provides services, conducts research, and shapes policies to support economic opportunity from ideation to realization.
region Inland Empire Economic Partnership
IEEP unites business, government, and community leaders to create a thriving Inland Empire region. It focuses on harnessing this potential through strategic initiatives that bolster human capital, improve transportation infrastructure, enhance educational outcomes, and elevate environmental quality.
state Governor's Office of Economic Development
The Governor’s Office of Business and Economic Development, or GO-Biz, serves as the State of California’s leader for job growth, economic development and business assistance efforts. It offers no-cost consultation to business owners for attraction, retention and expansion services, site selection, permit streamlining, clearing of regulatory hurdles, small business assistance, international trade development, assistance with state government, and more.
state Team California
TeamCalifornia is the go-to partner for businesses, site selectors, and communities looking to succeed in California. With our extensive network, we provide direct access to the best sites, accelerate speed-to-market, and give essential resources to streamline decision-making and drive growth.
State sales taxYes
State income taxYes
Right-to-work stateNo

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