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Watsonville, California

city · Santa Cruz County

At a glance

51,712
Population
$686,000
Median home value (all homes)
126% above U.S. median
$828,739
Typical market value
Zillow, 2026-07
$1,889/mo
Median rent
40% above U.S. median
$78,393
Median household income
0% below U.S. median
26.1 min
Average commute
89.5%
Homes with broadband
32.53%
Locations with fiber available
7.7%
Unemployment

Cost of living (Clay Affordability Index)

CAI 139 — 39% above the national average. how it's computed

Housing144% above
Goods & services3% above
Utilities3% below
Taxes34% below
Insurance11% below
Commute cost40% above
For business: California is CBII band 4/5 · time to build band 5/5. See state page for the breakdown.

Living here

Colleges in town:
CET-Watsonville Certificates
Nearest 4-year college14 mi
Nearest community college11 mi
Nearest technical college2 mi
High school graduates65.2%
College graduates12.4%

Doing business here

Economic development contacts, most local first:

city Watsonville Economic Development
The Community Development Department helps shape Watsonville's future by guiding thoughtful growth, preserving neighborhood character, and supporting a vibrant local economy. Through planning, building, housing, economic development, and code enforcement services, the department works with residents, businesses, and developers to create a safe, sustainable, and thriving community.
state Governor's Office of Economic Development
The Governor’s Office of Business and Economic Development, or GO-Biz, serves as the State of California’s leader for job growth, economic development and business assistance efforts. It offers no-cost consultation to business owners for attraction, retention and expansion services, site selection, permit streamlining, clearing of regulatory hurdles, small business assistance, international trade development, assistance with state government, and more.
state Team California
TeamCalifornia is the go-to partner for businesses, site selectors, and communities looking to succeed in California. With our extensive network, we provide direct access to the best sites, accelerate speed-to-market, and give essential resources to streamline decision-making and drive growth.
State sales taxYes
State income taxYes
Right-to-work stateNo

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