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Appleton, Wisconsin

city · Outagamie County (primary) , Calumet County, Winnebago County

At a glance

75,023
Population
$231,400
Median home value (all homes)
24% below U.S. median
$309,058
Typical market value
Zillow, 2026-07
$1,030/mo
Median rent
24% below U.S. median
$80,483
Median household income
2% above U.S. median
19.3 min
Average commute
94.2%
Homes with broadband
92.63%
Locations with fiber available
3.5%
Unemployment

Cost of living (Clay Affordability Index)

CAI 92 — 8% below the national average. how it's computed

Housing6% below
Goods & services3% below
Utilities11% above
Taxes32% below
Insurance38% below
Commute cost31% below
For business: Wisconsin is CBII band 3/5 · time to build band 1/5. See state page for the breakdown.

Living here

Nearest 4-year college1 mi
Nearest community college3 mi
Nearest technical college2 mi
High school graduates94.8%
College graduates38.2%

Doing business here

Economic development contacts, most local first:

city Appleton Economic Development
The City of Appleton's Economic Development department provides information about business parks and development opportunities in Appleton. It references Tax Incremental Districts and redevelopment resources for businesses and developers.
State sales taxYes
State income taxYes
Right-to-work stateYes

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