Home › Wisconsin › River Falls

River Falls, Wisconsin

city · Pierce County (primary) , St. Croix County

At a glance

16,719
Population
$327,600
Median home value (all homes)
8% above U.S. median
$419,646
Typical market value
Zillow, 2026-07
$1,107/mo
Median rent
18% below U.S. median
$83,627
Median household income
6% above U.S. median
22 min
Average commute
93.9%
Homes with broadband
6.57%
Locations with fiber available
3.3%
Unemployment

Cost of living (Clay Affordability Index)

CAI 104 — 4% above the national average. how it's computed

Housing26% above
Goods & services4% above
Utilities6% below
Taxes32% below
Insurance38% below
Commute cost21% below
For business: Wisconsin is CBII band 3/5 · time to build band 1/5. See state page for the breakdown.

Living here

Colleges in town:
University of Wisconsin-River Falls Graduate degrees
Nearest 4-year college1 mi
Nearest community college21 mi
Nearest technical college14 mi
High school graduates98.5%
College graduates44.9%

Doing business here

Economic development contacts, most local first:

city River Falls Economic Development
The River Falls Economic Development Corporation is a voluntary non-profit organization that collaborates with the City of River Falls, Pierce County Economic Development Corporation, St. Croix Economic Development Corporation, and the Wisconsin Economic Development Corporation on economic development to increase employment opportunities through industrial development.
State sales taxYes
State income taxYes
Right-to-work stateYes

Similar towns nearby

Troy, WI 4 mi · pop 5,563 · $574k
Kinnickinnic, WI 5 mi · pop 1,603 · $450k
St. Marys Point, MN 8 mi · pop 483 · $523k
Lake St. Croix Beach, MN 8 mi · pop 1,105 · $364k
Afton, MN 8 mi · pop 2,957 · $679k