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San Marcos, Texas

city · Hays County (primary) , Caldwell County, Guadalupe County

At a glance

70,897
Population
$310,400
Median home value (all homes)
2% above U.S. median
$310,480
Typical market value
Zillow, 2026-07
$1,322/mo
Median rent
2% below U.S. median
$51,281
Median household income
35% below U.S. median
24 min
Average commute
85.3%
Homes with broadband
39.1%
Locations with fiber available
5.2%
Unemployment

Cost of living (Clay Affordability Index)

CAI 98 — 2% below the national average. how it's computed

Housing20% above
Goods & services5% below
Utilities15% below
Taxes57% below
Insurance25% above
Commute cost21% below
For business: Texas is CBII band 3/5 · time to build band 1/5. See state page for the breakdown.

Living here

Colleges in town:
Texas State University Graduate degrees
Nearest 4-year college0 mi
Nearest community college33 mi
Nearest technical college1 mi
High school graduates90.5%
College graduates38.3%

Doing business here

Economic development contacts, most local first:

city Greater San Marcos Partnership
HCEDP is a 501(c)6 nonprofit public-private partnership that serves as the regional economic development organization for the City of San Marcos and Hays and Caldwell Counties. It promotes the region to attract new employers, assists existing companies to expand, fosters entrepreneurial growth, and develops the regional workforce.
state Office of the Governor (Texas)
Texas Economic Development Corporation (TxEDC) markets Texas as the premier destination for business and provides information to help businesses explore opportunities in Texas. It supports the Governor’s Office of Economic Development and Tourism in promoting Texas as a premier destination for business.
state Texas Economic Development
The Texas Economic Development & Tourism Office offers resources for Texas businesses, communities and residents, as well as those looking to do business in Texas. Our office publishes in-depth reports on the economy of Texas and the state’s targeted growth industries. We also offer a number of events throughout the year, covering a wide range of business-related topics—everything from getting started in the state to growing your business internationally.
State sales taxYes
State income taxNone
Right-to-work stateYes

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